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Activities

Nottingham City Council

Nottingham

 

Country:  United Kingdom
City:  Nottingham
Number of inhabitants:  308.700 (year 2011)
 Area:  74.61 km2
 Population density:   4138 / km2
 

BASELINE

Nottingham is a City in the UK having a population close to 319,000 (694,800 across the Greater Nottingham conurbation). The city’s heralded integrated transport provision recently introduced 17.5km’s of tram expansion taking the network to 34km with three lines; 45 battery electric buses operate on the Council’s contracted Linkbus network and a further 13 BYD electric buses are being introduced in January 2017. Soon 53 new biomethane fuelled double decker buses will be introduced. Nottingham maintains the highest bus use outside London. Annually 11million passengers use Nottingham’s trams and almost 66 million are bus passengers.

 

IMPLEMENTED PUSH - MEASURES

In 2012 Nottingham City Council introduced a WPL, levying a charge on occupied private non-domestic off street parking places. Described as Workplace Parking Places (WPPs) they are defined as places occupied by vehicles used by employees, regular business visitors or students. It is the first charge of its type in the UK and Europe.
The WPL has a dual role; firstly to act as a transport demand management measure and secondly to raise hypothecated funds for local transport improvements. Besides contributing to the PUSH&PULL pull measure the money raised by the WPL is funding two new tram lines, improvements to Nottingham Railway Station and quality enhancements to the Link-Bus services. The WPL scheme and public transport improvements comprise the overall “WPL package” with intention to complement each other to enhance the transport demand management effect.
For 2016/17 the charge per WPP is £379.

 

IMPLEMENTED PULL-MEASURES

  • Branded publicity and promotions reinforcing PUSH&PULL objectives. Frequent, tailored ‘Totally Transport’ enewsletters on for each business park.
  • Reinforcing modal shift with on-site events and promotions.
  • On request, branded Modeshift travel plans and tailored surveys, exploring thecommercialisation of such services to business.
  • Promoting cycle infrastructure grants, cyclemaintenance and cycling provision.
  • Expanding Car Clubs onto business parks.
  • Demonstrating the effectiveness of real time information at workplaces and its ability to encourage staff to use public transport.
  • A template for negotiating offers and rewards with Nottingham and UK transportproviders.
  • Coordinated improvements to transportservices at business parks.
  • Promoting the new Robin Hood Card,Nottingham’s smart ticketing option allowing travel across the network of bus, tram and train operators.
  • Continuing PUSH&PULL beyond the EU funding period by amalgamating the role into a new Go Ultra Low Nottingham project.

IMPLEMENTATION OF THE CORE FUNDING MECHANISM

A lengthy administrative process was necessary to secure government permission to implement Nottingham’s Workplace Parking Levy (WPL). Firstly, the Council had to conduct a consultation with the business community about the introduction of the Levy. The relevant primary legislation, part III and schedule 12 of England’s Transport Act 2000 had to be complied with. Under section 184 of
this Transport Act the national government’s Secretary of State for Transport was required to confirm the city’s Workplace Parking Levy order which grants the necessary legal powers to operate the scheme.
The above legislation sets the principles for local authorities to introduce WPL schemes. A detailled description of the parking  policy in Nottingham and the introduction of the Workplace Parking Levy (WPL) can be found at the PUSH&PULL Nottingham Fact Sheet - to be download here. 

Barriers to the implementation of any congestion charging scheme remains that of political risk and public acceptance amongst local business and communities. Evidence from the city’s consultation during the “Public Examination” suggests that typically the WPL is criticised on three grounds.

  1. Being an additional burden on business and thus damaging to a city’s economy.
  2. Being ineffective as a tool to combat congestion.
  3. Being unfair on the motorist who already carries a high tax burden.

However there is inevitably a lag between the introduction of a WPL and the completion of any concurrent public transport  improvements and some short term “pain” may be acceptable to decision makers. This was the case in Nottingham as the WPL scheme commenced with the tram construction completed in 2015.
The political stability of Nottingham allowed decision makers to take a medium to long term view of their integrated transport vision
and introduce radical measures towards achieving them. The Council took the view that in the medium term, a world class public transport system providing high levels of mobility and accessibility, combined with the image of a modern progressive city  enhances Nottingham’s offer to inward investors and more than offsets the cost of the WPL.

 

HIGHLIGHT

Nottingham’s PUSH&PULL project delivered six branded, high profile ‘Totally Transport’ events engaging workforces on all three business parks to choose more sustainable travel to work, to which over 400 staff attended. The project’s profile also provided the leverage to negotiate exclusive ticketing offers, resulting in tailored offers from all seven of Nottingham’s transport providers exclusive to the project. Leveraging WPL revenue PUSH&PULL enabled two businesses to be awarded over £10,000 between them to install tram/bus real time display screens and software technology. Streaming live tram and bus information, along with local traffic disruption it has made public transport a more convenient option for staff. Through PUSH&PULL both businesses were the first in the region to introduce such a hitech solution to transport information.
Nottingham has one of the largest electric bus networks in Europe. For some years, a service has provided Nottingham Business Park with an essential but limited frequency bus for staff, minimising the potential to encourage staff to use it.
PUSH&PULL is enabling a coordinated approach; understanding the business transport needs at the site and finding ways to modify and improve the service to meet business demand.

 

KEY FINDINGS FROM IMPACTS

  • This mode switch occurred almost entirely in the NG2 Business Park which saw mode share for commuting by sustainable modes rise from 22% to 47%. This is mainly a transfer from car to the new Tram line which has opened in the course of the PUSH&PULL project.
  • However there was no mode shift in the other two Business Parks due to a big number of smaller companies who don’t spend resources on travel planning and due to the a lack of high quality public transport infrastructure / services for employees.

Get the report on implemented measures in Nottingham here

Get the Fact Sheet on Parking Space Management and the Implementation of the Core Funding Mechanism in Nottingham here